01
Flana
Brand identity and online store for a Moroccan fashion label.
Read the case study
flana.maBrand identity
The visual foundation everything else rests on.
We build identities that hold up somewhere other than a Behance board: on a storefront, on packaging, on a phone screen. Logo, palette, typography, usage rules — and above all the consistency that makes you recognisable.
- Typical timeline
- 3 to 6 weeks
A brand identity isn’t a logo. It’s the set of signals that make you recognisable before anyone has read your name — a colour, a way of composing, a tone of voice.
Our job is to make those signals consistent and, above all, usable. Brand guidelines that sit in a drawer have achieved nothing. We deliver systems your team can apply without calling us every time, with explicit rules and ready-made templates.
Because we also build the websites, we design these identities knowing how they will behave on screen: sufficient contrast, legibility at small sizes, dark-background variants. These are the details that get expensive when you discover them too late.
Deliverables
- Brand platform and positioning
- Logotype and variants (light, dark, monochrome)
- Colour palette and typographic system
- Complete brand guidelines (PDF)
- Reusable design system (Figma)
- Packaging and print collateral
- Source files and export formats
Stack
- Figma
- Adobe Illustrator
- Adobe Photoshop
- InDesign
Process
- 01
Framing
A workshop to understand your business, your customers and your competitors. We leave with a written positioning you have signed off on.
- 02
Exploration
Two or three distinct visual directions, presented in real context — not logos floating on white. You pick a direction.
- 03
Refinement
We take the chosen direction down to the details: spacing, minimum sizes, variants, behaviour in awkward situations.
- 04
Handover
Guidelines, source files, exports in every useful format, and a session to walk your team through the usage rules.
Frequently asked
Do I own the logo?
Yes. On delivery and final payment, full usage rights transfer to you, along with the vector source files.
How many rounds of revisions are included?
Two rounds at each stage. Beyond that we bill for time spent, but it rarely comes to that — the framing stage exists precisely to avoid surprises.
Can you refresh an existing identity without starting over?
Often that's the better option. When a brand already has recognition equity, we keep what works and modernise the rest.
Do you handle print?
Yes: packaging, cards, signage, sales collateral. We prepare print-ready files and review the proof.
Next service
Websites & web apps
Let's talk
Sounds like what you need?
Tell us about it in a few lines. We reply within 24 hours with an honest first take — even when we're not the right fit.