Flana
Brand identity and online store for a Moroccan fashion label.
Visit site flana.ma
- Client
- Flana
- Year
- 2025
- Services
-
Brand identity
Art direction
UI/UX
E-commerce
- Stack
-
Shopify
Figma
The brief
Flana was entering an online fashion market where everything looks the same: the same photography, the same codes, the same promises. The brand needed a visual territory recognisable at a glance, and a store capable of carrying it without diluting it.
Our approach
We built the identity around an assertive typographic system and a consistent photographic direction, then applied that system directly inside the Shopify theme — rather than bending the brand to fit a purchased template. Every product page follows the same compositional rules as the print collateral.
The starting point was positioning work: who Flana speaks to, and how the brand differs from what already exists in the Moroccan market. That framing drove every visual decision that followed.
On the store side, priority went to the product page — that’s the page that closes the sale. Large-format photography, essential information visible without scrolling, and a short checkout path on mobile, where most of the traffic comes from.
Greenfood
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